10 Ways Designers Can Add More Value to Their Client Projects
As a digital strategist, I help my clients grow their businesses through the use of digital tools, only one of…
The Art of the Sales Process
(Or, how I ended up doubling my budget for my new hire.) I can’t emphasize enough the power of…
How to Sell Like a Saint
“Marketing is simply, and literally, “bringing your products to market.” And sales is making the right offer to the right…
Smooth out the feast or famine cycle
One of the biggest issues I’ve seen that consistently holds creative business owners back (and plenty of other businesses for…
Chatting about what it means to be a more strategic business owner
Check out our chat over at the Freelancers’ Show. We talk about managing projects, transitioning from freelancer to strategic business owner, and making tough decisions in your business.
How to choose your clients wisely (and why you must!)
One of the most important things you can do as a business owner is to get ruthlessly honest about…
Behind the scenes of creating, launching and marketing an online program: PART 2
So if you followed along from Part 1, you’ll know that I ran a small beta version of my group…
Behind the scenes of creating, launching and marketing an online program: PART 1
TL;DR: Your first launch is scary as sh*t. Validate your idea by asking your audience first before you build the thing….
The Collaborative Designer
If you want to survive as a designer in the new digital economy, you must take a collaborative role with…
Twitterpated: A Twitter Love Story
Revised. Originally posted June 2013. June 2nd 2016 marks my four year anniversary with my partner Ben, and I thought, what…
Highlights from Authority Rainmaker 2015
This May 2015 I had the pleasure of attending Copyblogger’s Authority Rainmaker conference in Denver, Colorado. The conference is centered around…
The easiest way to find out what your audience needs
Whether you’re looking to craft a compelling opt in offer, or need to come up with an idea for your next product or program, how do you figure out what your ideal customer wants or needs?
The answer is deceptively simple.