Category: business



Twitterpated: A Twitter Love Story

business, life, social media

Revised. Originally posted June 2013.   June 2nd 2016 marks my four year anniversary with my partner Ben, and I thought, what better time than now to write a post about why I use Twitter. Wait— what? You can probably guess how this ties in to the title of this post… yes, we met via Twitter. I’ll explain later. No, I’m not saying you should be using Twitter as a means to meet a significant other, although I’m not discouraging that either. A lot of people, including friends and clients, have asked me why they should use Twitter. They hesitate, and wonder if it’s really worth the effort when they already have a solid Facebook following, or wonder if anyone cares what they ate for breakfast that day. Not to mention… aren’t we already over-saturated with email, facebook, push notifications, etc? There is already so much to read, so many blogs… how do you keep on top of it all?? While I do think it is important to selectively schedule time for your social media in an attempt to avoid continuous partial attention, I am going to explain why I think tweeting should be an important part of (almost) every business owners social media strategy. Reach people that are “unreachable” Back in 2010, I learned about Marie Forleo through a client of mine. Marie had sent out a tweet asking for some recommendations on vacations spots in a particular city, and my client responded with a few suggestions. Soon after, my client mentioned to me that Marie Forleo’s team had checked out her site, and told her “by the way, our team LOVES your website!” This was encouraging; Marie Forleo had a large following (40,000+ at the time), and had quite possibly checked out my website, since it was a credit in the footer of my clients’ website. What did I do? I sent out a strategic tweet. Within seconds I got a reply: <a href="">mariepoulin</a>...

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