How to Implement a Retainer-Based Payment Model
Retainers can be a valuable way to bring in more consistent income, and reduce the feast and famine cycle experienced by…
How to Transition From Technical Skill to Big Picture Strategy
Most designers, programmers, and other freelancers use their experience to help their clients strategize and figure out what work needs to be done to achieve the client’s goals. But how do you sell this type of strategy work, instead of only charging for the technical work (design, coding, etc) that results from it? See more at Freelance Transformation.
Reflections on Microconf 2016
I’ll admit, I had no idea what I was getting myself into when I signed up for Microconf. I didn’t…
Should you use pre-made themes or drag-and-drop builders?
Here’s my (potentially controversial) opinion on working with themes and builders. To paraphrase a great question I got from one of…
Transitioning from Web Designer to Digital Strategist
In this episode of Divi Nation I chat with Nathan B. Weller about my transition from Web Designer/Developer to Digital Strategy and…
Why should I hire you?
A designer was asked this by a prospective client in a Skype meeting, and she froze like a deer in…
Making Space for Big, Ambitious Ideas
Guest post at One Woman Shop as part of their Solopreneur Sanity Series If you’re anything like me, you’re a…
2015 Year End Annual Review
Every year in December I write a review of my year. They’re long, and they’re personal. I take a look…
New Dates for Digital Strategy School Mastermind
Digital Strategy School is a design business accelerator that helps designers transition into trusted advisors to their clients. We help…
10 Ways Designers Can Add More Value to Their Client Projects
As a digital strategist, I help my clients grow their businesses through the use of digital tools, only one of…
The Art of the Sales Process
(Or, how I ended up doubling my budget for my new hire.) I can’t emphasize enough the power of…
How to Sell Like a Saint
“Marketing is simply, and literally, “bringing your products to market.” And sales is making the right offer to the right…