What is Digital Strategy?
A digital strategy is a plan designed to assess, measure and achieve your specific business goals through the use of digital tools, techniques and methodologies.
What is a Digital Strategist?
A digital strategist is a skilled expert that plans and oversees the strategic vision and implementation of a digital strategy.
Do a Google search for digital strategy, you’re going to find a lot of jargon and information that:
1. isn’t terribly exciting
2. isn’t easily digestible
As I began doing research into digital strategy, I came to the realization that most of it was really boring. So many acronyms, so many different metrics… it was overwhelming! Inbound Marketing, Outbound Marketing, Content Strategy, SEO, SEM, Mobile, Pay-per-click, Facebook Campaigns, etc. Where to begin? Most resources around strategy and marketing are dry, and often geared at medium to large organizations.
What about digital strategy for the rest of us?
I wanted to better understand digital strategy, and at the same time make it more digestible for other business owners.