Is your business in fire-killing mode?

Posted on April 21, 2014 in business, systems | 0 comments

“a life’s mechanical functioning is a result of the systems that compose it.” – Sam Carpenter I’ll admit it. I’ve been in fire-killing mode —gulps with embarrassment— for years. I didn’t fully realize it, at least not completely until early last year. You know when you familiarize yourself with a concept, or a word, and then you start seeing it everywhere? Yeah, for me, that was SYSTEMS. I was a one-woman operation, and yet making one small change in my business felt like trying to turn the Titanic around. If I...

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Do it because it scares you

Posted on April 6, 2014 in life | 0 comments

I recently decided to join the East Van Pillow Fight Club. Yes, seriously, it is a real club that exists, and yes, I am actually a pillow fighter.   Why on earth did I join the club? Those of you that know me well know that I generally do not seek attention, and certainly would never consider myself comfortable in front of crowds. This has slowly gotten easier over the years with lots and LOTS of work! I realized that if I wanted to have more impact on the world via my business and life, I would need to be free of the fear of being in...

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You don’t need to be “born” an entrepreneur

Posted on January 20, 2014 in business | 7 comments

Not long ago my sister asked me when I knew I was born to be an entrepreneur. My first reaction was, are you kidding me? I was NOT born to be an entrepreneur! There was never an innate driving force in me as a 5 yr old, wanting to sell lemonade at my home-made lemonade stand. I hated doing door to door sales as part of school fundraisers… people genuinely terrified me! Never growing up did I ever consider myself a leader, and I certainly didn’t think I was nearly as smart as any of my peers! I always felt terrified that one day...

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2013 Annual Review: Looking back

Posted on December 23, 2013 in business, life | 5 comments

It has been an incredible year. It felt like it was the year of kicking it up a notch on every level: personal development (as always!), relationships, business, finances, systems, etc. Here’s a look back at the things that went well in 2013, and the things that could be improved in the new year, organized by category: Business  + Career What went well: I got to work with an incredible client roster. My clients are the most amazing people; they inspire me and I absolutely adore working with them. This year I worked with Natalie MacNeil...

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Mapping out your process for better workflow

Posted on October 24, 2013 in business, productivity | 1 comment

When you’re just starting out your business, you’re likely figuring things out as you go. When I first started my business, I didn’t have a process. I was learning as I went along, and I never did things the same way twice. Each client became a mini experiment in my learning how to run my business. I would send wireframes to one client, and they wouldn’t really understand them. They wanted to see more visual detail, and couldn’t see how the wireframes were a skeletal overview to demonstrate the structure of the...

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Today is the day I forgive myself for being a night owl.

Posted on October 14, 2013 in business, life, productivity | 20 comments

The last few weeks, or so it seems, I’ve had an incredibly difficult time waking up in the morning. I’ve found myself sleeping until 10am, 11am or sometimes noon. This morning I set my alarm for 8:45am, and hit snooze until about 9:45am. Perhaps it’s the change in season; not enough sunshine, not enough vitamin D… Ok maybe part of it is going to bed at 1am… UPDATE: I Finally rearranged my blinds so the windows now let in much more light, and hey, I’ve actually been able to wake up much earlier than usual!...

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Shout out to Gloria Roheim McRae, author of BYOB: The Unapologetic Guide to Being Your Own Boss!

Posted on September 27, 2013 in books, business | 0 comments

Update: You can catch me in Gloria’s Goodie section: If you haven’t heard of Gloria yet, you are missing out. This girl is a powerhouse, and she recently launched her first book, BYOB: The Unapologetic Guide to Being Your Own Boss! I met Gloria via Twitter, and she has become a trusted friend who I adore, both in life and in business. If you are just starting your journey as your own “boss”, or are thinking about it, definitely pick up her book! You can also access tons of goodies on her book website when you purchase the book...

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Helping entrepreneurs turn their small business into something big at Natalie MacNeil’s #ConquerSummit

Posted on September 18, 2013 in business | 0 comments

On September 17th I had the pleasure of finally meeting Natalie Macneil in person in order to make a guest appearance at her Conquer Summit— a free, live, full-day online event geared at helping women entrepreneurs grow their small business into something big. I recently helped Natalie plan and execute a strategic and visual redesign of her website She Takes on The World. During this visit to Toronto, I also got the opportunity to meet a good friend (and new author!) Gloria Roheim McCrae, who accompanied me as a guest at the Summit. I’ll be...

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She Takes On The World gets a Makeover

Posted on August 17, 2013 in case study | 0 comments

When Natalie first approached me (via Twitter!) to redesign her website, She Takes on The World, she was armed with a creative brief, and had some very clear and measurable goals for the next iteration of her website. The old website: My goal is to at least double the number of opt-ins to our mailing list in a day, give the site a huge traffic boost of 25% or more, and see a lot more people tweeting things like “OMG I LOVE THEWEBSITE!” I knew that Natalie wanted to build something totally unique and forward-thinking. Something that people in...

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Does your brand experience live beyond your website?

Posted on August 11, 2013 in branding, business | 0 comments

What are the different touch-points that your customers have with you and your brand when they purchase one of your products? Or opt in to your email list? Or submit a question through your website? Is the whole experience of interacting with you enjoyable? Personable? I was recently doing some research on online payment processing options, specifically for recurring payment processing. I stumbled upon Moonclerk, and was impressed with the design and simplicity of the website. I signed up for a free trial, and within a few hours, I received...

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