Digital Strategy Insights Marie Poulin

Designing websites when you don’t have copy

business, design, process

You know the challenge: Your web design projects consistently get held up because the client just hasn’t delivered the content yet. I’ve seen this situation delay projects for as much as 6 months or more. How the heck can you do your job as the designer when you don’t have the copy yet? I’ve seen some small businesses try...

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Making Your Own Rules (Podcast Episode: Confessions of a Female Entrepreneur)

behind the scenes, business

Alyssa Martin of Confessions of a Female Entrepreneur interviewed me recently, and we chat about everything from the importance of soft skills to paying attention to your energy, and building a business that suits your natural strengths....

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How to Implement a Retainer-Based Payment Model

business

Retainers can be a valuable way to bring in more consistent income, and reduce the feast and famine cycle experienced by many freelancers. A retainer is a fee paid in advance by a client to secure your services. There are several different types of retainers and ways to get started, each with it’s own challenges, requirements and advantages. Read more over at...

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How to Transition From Technical Skill to Big Picture Strategy

business, design

Most designers, programmers, and other freelancers use their experience to help their clients strategize and figure out what work needs to be done to achieve the client’s goals. But how do you sell this type of strategy work, instead of only charging for the technical work (design, coding, etc) that results from it? See more at Freelance Transformation. This...

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Reflections on Microconf 2016

business

I’ll admit, I had no idea what I was getting myself into when I signed up for Microconf. I didn’t know much about it other than the fact that several people I knew and respected online had called it a “must-attend” conference. Microconf calls itself The Conference for Self Funded Startups. It couldn’t have been more perfect. I’ve attended...

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Should you use pre-made themes or drag-and-drop builders?

design, process, productivity

Here’s my (potentially controversial) opinion on working with themes and builders. To paraphrase a great question I got from one of my Digital Strategy School students: “I see many people using drag and drop builders for clients who can’t quite afford a custom themed service. But I’ve had reservations. Basically, I’m a purist and all that bloat makes me not happy…plus...

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Transitioning from Web Designer to Digital Strategist

business, design, digital strategy

In this episode of Divi Nation I chat with Nathan B. Weller about my transition from Web Designer/Developer to Digital Strategy and why more people might want to make the switch. We also talk about re-branding, what makes outside consultation valuable, and common mistakes WordPress web designers and developers make with clients. You can read the full interview...

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Why should I hire you?

branding, business

A designer was asked this by a prospective client in a Skype meeting, and she froze like a deer in headlights. “There are lots of designers out there… why should I hire YOU specifically?” If a prospective client asked you this on a call, would you know what to say? If you know exactly what you’d say, feel free...

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Making Space for Big, Ambitious Ideas

business, productivity

Guest post at One Woman Shop as part of their Solopreneur Sanity Series   If you’re anything like me, you’re a busy business owner, and it often feels like there are never enough hours in the day to do everything you want to do. So how do you go about making space for big, ambitious ideas? How do you pay...

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2015 Year End Annual Review

behind the scenes, business, life

Every year in December I write a review of my year. They’re long, and they’re personal.  I take a look at the highs and lows, successes and failures, projects launched, and lessons learned. (You can read my 2014 and 2013 here). From last year’s intentions: 2015 will be the year of: connection, flow + ease. I spent so much of 2014 really focusing...

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New Dates for Digital Strategy School Mastermind

business, design, digital strategy

Digital Strategy School is a design business accelerator that helps designers transition into trusted advisors to their clients. We help designers run better businesses, position themselves more confidently in the market, and help them create their own strategic process. In this online mentorship program, you’ll learn how to run a thriving business as a digital strategist. I’ll show you a complete...

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10 Ways Designers Can Add More Value to Their Client Projects

business, design, digital strategy

As a digital strategist, I help my clients grow their businesses through the use of digital tools, only one of which happens to be their website. On the whole, I’m looking at how their website and related tools, systems, products, and workflow support the greater ecosystem of their business. If you’re a designer looking for new ways to bring more value...

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