Digital Strategy for Entrepreneurs & Designers.
digital strategy / entrepreneurship / productivity / launching / community

The easiest way to find out what your audience needs

business, digital strategy

Whether you’re looking to craft a compelling opt in offer, or need to come up with an idea for your next product or program, how do you figure out what your ideal customer wants or needs? The answer is deceptively simple. The easiest way to figure out what your audience needs is by listening. Carefully. Fully....

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3 ways to turn your idea into a reality when you’ve been stalling


We can be so afraid of putting our ideas out there before they’re perfect, and it often comes out in different ways… “oh I’m so busy, I don’t have time” – it’s the fear of starting, the fear of it failing, or people not liking it. But… Your potential for success is proportionate to your capacity to take risks.  You...

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Stop trying to do it all by yourself

business, life

Over the last few years of running my business I’ve really come to terms with how crucial it is to have the right people on your team. And I don’t necessarily mean employees or contractors either (of which I have neither other than an occasional Virtual Assistant, who is the best kept secret btw…). I mean...

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How designing your ideal week can increase your productivity (and sanity).

business, productivity, systems

“You have a choice in life. You can either live on-purpose, according to a plan you’ve set. Or you can live by accident, reacting to the demands of others. The first approach is proactive; the second reactive.” — Michael Hyatt I love that quote by Michael Hyatt. I had googled “design ideal...

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The importance of presenting your work to clients: A live chat with Dennis Field

behind the scenes, business, design, digital strategy

This week I had the pleasure of chatting with Dennis Field, a designer, micropreneur, educator, and most recently Enterprise Evangelist at InVision, an application that helps designers prototype and present their progress to clients. This interview was originally recorded for Digital Strategy School, but there were...

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Proposals, products, process, and workflow: Interview at

life, productivity, systems

“If ever there was an example of a design entrepreneur, then Marie Poulin is that example. She’s already enjoyed a successful freelance career, working with clients that most would give parts of their anatomy to collaborate with. But now Marie is embarking on a different path, the lesser traveled road of...

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Digital Strategy School Scholarship Winner(s)!

business, design, digital strategy

Wow, I had no idea I’d get so many fabulous applications for the Scholarship (there were 42, and I read every single one!) There was no easy way to choose based on best fit or application, so I decided used to level the playing field! There was however one absolutely STAND-OUT application, and in the...

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Full Scholarship for Digital Strategy School! (closes Friday Jan 9, 2015)

business, design, digital strategy

I would love to help a fellow creative kickstart their business in 2015 with a scholarship to Digital Strategy School. If you’ve heard about Digital Strategy School and believe that the program is aligned with the direction you’d like to take your business, I invite you to send in an application. Course begins on...

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2014 Year End Annual Review

behind the scenes, business, life

Wow, 2014. What an amazing year it’s been. It was so interesting to look back at my 2013 review to see where I had actually followed through (or not) on my goals. It’s really amazing how much can change in a year, and I’m excited to go through this process each year in December. (Partly inspired by Chris...

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Proposal Makeover #1: Brigitte Theriault, White Apron Chef

behind the scenes, business, case study

If you work in a service-based industry, you’ve likely had the distinct pleasure of putting together a proposal or two for your clients at some point or another. And by pleasure I mean stress, yes? I’ve written, designed, and received many, many proposals in the last decade or so. I’ve seen really well-designed but...

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