Digital Strategy Insights Marie Poulin

Why should I hire you?

branding, business

A designer was asked this by a prospective client in a Skype meeting, and she froze like a deer in headlights. “There are lots of designers out there… why should I hire YOU specifically?” If a prospective client asked you this on a call, would you know what to say? If you know exactly what you’d say, feel free...

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2015 Year End Annual Review

behind the scenes, business, life

Every year in December I write a review of my year. They’re long, and they’re personal.  I take a look at the highs and lows, successes and failures, projects launched, and lessons learned. (You can read my 2014 and 2013 here). From last year’s intentions: 2015 will be the year of: connection, flow + ease. I spent so much of 2014 really focusing...

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New Dates for Digital Strategy School Mastermind

business, design, digital strategy

Digital Strategy School is a design business accelerator that helps designers transition into trusted advisors to their clients. We help designers run better businesses, position themselves more confidently in the market, and help them create their own strategic process. In this online mentorship program, you’ll learn how to run a thriving business as a digital strategist. I’ll show you a complete...

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10 Ways Designers Can Add More Value to Their Client Projects

business, design, digital strategy

As a digital strategist, I help my clients grow their businesses through the use of digital tools, only one of which happens to be their website. On the whole, I’m looking at how their website and related tools, systems, products, and workflow support the greater ecosystem of their business. If you’re a designer looking for new ways to bring more value...

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The Art of the Sales Process

business

(Or, how I ended up doubling my budget for my new hire.)   I can’t emphasize enough the power of first impressions with regards to “sales calls.” I almost cringe when I say “sales call,” because it feels a bit devoid of humanity, doesn’t it? In Digital Strategy School, I teach my students to paint the vision of their...

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Smooth out the feast or famine cycle

business

One of the biggest issues I’ve seen that consistently holds creative business owners back (and plenty of other businesses for that matter) is the Feast or Famine cycle. Most creatives have experienced the feast or famine cycle in some capacity or another: too many projects happening at once, or crickets chirping which makes us nervous, so we take on...

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Chatting about what it means to be a more strategic business owner

business, digital strategy, productivity

Check out our chat over at the Freelancers’ Show. We talk about managing projects, transitioning from freelancer to strategic business owner, and making tough decisions in your business....

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How to choose your clients wisely (and why you must!)

business

  One of the most important things you can do as a business owner is to get ruthlessly honest about who you work best with, and for whom you are the best fit. What this means: You need to know your criteria for an excellent client fit. And that won’t be the same as mine, or as any other business owner....

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Behind the scenes of creating, launching and marketing an online program: PART 2

behind the scenes

So if you followed along from Part 1, you’ll know that I ran a small beta version of my group program which helped me learn a metric ton. I learned that there is a market for teaching digital strategy to designers. I was able to create content based on what participants wanted to know, not just what I thought I...

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Behind the scenes of creating, launching and marketing an online program: PART 1

behind the scenes, business

TL;DR: Your first launch is scary as sh*t. Validate your idea by asking your audience first before you build the thing. Feel the fear. Do it anyway. Leave space to execute on big ideas. “Pay what you can” helped me build an intimate + supportive community. Give generously. Then give some more. ______________________________ Last week I pressed send on the final email of...

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The Collaborative Designer

business, design, digital strategy

If you want to survive as a designer in the new digital economy, you must take a collaborative role with your clients. Your job is to assist your clients in finding the most effective solution for them and their business. Over the years, I’ve worked with a lot of designers, and seen behind the scenes of a lot of...

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Twitterpated: A Twitter Love Story

business, life, social media

Revised. Originally posted June 2013.   June 2nd 2015 marks my three year anniversary with my partner Ben, and I thought, what better time than now to write a post about why I use Twitter. Wait— what? You can probably guess how this ties in to the title of this post… yes, we met via Twitter. I’ll explain later. No, I’m not...

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