Proposal Makeover #1: Brigitte Theriault, White Apron Chef

Posted on December 6, 2014 in behind the scenes, business, case study | 1 comment

If you work in a service-based industry, you’ve likely had the distinct pleasure of putting together a proposal or two for your clients at some point or another. And by pleasure I mean stress, yes? I’ve written, designed, and received many, many proposals in the last decade or so. I’ve seen really well-designed but poorly written proposals, and I’ve seen really high value proposals put together in a simple Word or Google doc. Your proposals are a powerful device to set expectations, and make a killer first impression. Are you using them to...

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Why you need to design the experience of working with you

Posted on November 9, 2014 in behind the scenes, case study, systems | 16 comments

Have you ever thought about what it’s like to work with you, from your client’s perspective? From the first email, to the content revisions, to your invoicing and hand-off package, have you thought about how your clients experience working with you, whether they are delighted or inspired, frustrated or confused? Often designers don’t realize how their communication throughout a project impacts their client’s experience. And client experience is the one thing you have to get right, because business is all about people, and you can’t build a...

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The Art and Science of Succeeding as a Designer

Posted on October 25, 2014 in business, design | 0 comments

Join me for a free Webinar this tuesday October 28th, 11am PST with Bryce Bladon of Clients from Hell: The Art and Science of Succeeding as a Designer DURING THIS FREE WORKSHOP WE COVER: Systems and philosophies that help you create value, do well, and be happier. How to work smarter and not harder. Learn to get out of the freelance hamster wheel, striking “overwhelm” from your vocabulary, and making time for your passion projects. How to create real value for others by listening to the market, & giving others what they truly...

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Behind the scenes: building an online course

Posted on August 16, 2014 in behind the scenes, case study, design | 5 comments

Some of you may know (from Facebook, Twitter, or Pinterest) that I’ve been working on an online course, Digital Strategy School. It’s a design business accelerator for freelancers who’ve had a few years of experience working for themselves, but are ready to run their businesses more strategically. This has been one of the most personally rewarding projects I’ve ever taken on, and wanted to share some of the things I’ve been learning along the way. Perfectionism is crippling. Take imperfect action. I was terrified...

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Check out my interview on The Busy Creator Podcast, episode 16

Posted on July 28, 2014 in business, productivity | 0 comments

This week my guest interview with Prescott Perez-Fox of The Busy Creator went live. We talk about workflow, process, tools, habits, and some of my upcoming projects, as well as a little bit about my journey as a web designer and digital strategist....

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Reflections on The World Domination Summit 2014 #WDS2014

Posted on July 18, 2014 in business, life, travel | 2 comments

I’ve just returned from a whirlwind week in Portland for the World Domination Summit 2014. This was my second year (I wrote about last year here) attending the conference, and I was really grateful to get a chance to meet a lot of people in person who I’ve only known in an online capacity. If you’ve never heard of The World Domination Summit (when you’re at the border, just tell the border guards that you’re going to a conference for “entrepreneurs”– it’s easier…) it was founded and led...

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Featured “Winning Wednesday” Interview on Makeness Media

Posted on June 17, 2014 in business, design | 0 comments

Each week for her new series Winning Wednesdays, Illana of Makeness Media features an interview with a new entrepreneur from the greater Makeness community [so that means her clients, readers, colleagues, and members of the Makeness Insider community] who are doing one thing in their business really, really well. It will not include their whole life’s story. It will be a close examination of how they totally fucking rock at one single area. Topics we will probably cover will include things like design [duh.], client experience, copywriting,...

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Behind the scenes: logo design for A New Possibility

Posted on June 14, 2014 in branding, case study, design | 5 comments

This is the first post in my Behind The Scenes series where I show you my project process as it unfolds. It’s fun. It’s messy. And hopefully you find it interesting! Benjamin and Lorie from A New Possibility have given me permission to share our work and communication with you. Benjamin first contacted me in April 2013 (no that’s not a typo, it has in fact been over a year of working together!). Wow, what a lovely introduction! I get a lot of work requests each week; the way they opened with their admiration for my...

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Interview with Natasha Vorompiova of Systematic Success

Posted on May 28, 2014 in business, systems | 2 comments

Hey look, it’s my first video interview! I want to introduce you to someone who has had a great influence on my business in the 8+ months: Natasha Vorompiova of Systematic Success. I had such a great time in her program, streamlining all of my business systems week by week. Here we chat a bit about systems, what I took away from the program, and how you can turn pain points into opportunities. Systematic Success is part online program, part mentoring, part forum. If you are considering taking Natasha’s program, I highly recommend...

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There is no shortcut

Posted on May 17, 2014 in business | 1 comment

This is my first post in the Bravery Blogging series. I’ve decided to write about something that has been on my mind lately, and it boils down to this: There is no shortcut. There is no shortcut to take you from struggling freelance designer to professional. You don’t become a small business overnight, and you (in most cases) won’t be able to charge a premium for design projects when you don’t have experience under your belt. You’ve probably heard of the 10,000 hours concept, that Malcolm Gladwell coined in his book the Outliers. The idea is...

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