Digital Strategist / Designer / Idealist / Rock Climber
I help business owners go from big idea to launch.
An idealist, big picture thinker, and lifelong learner, I inspire others to take intentional action, experiment, and see new potential in themselves and their business. I see both the big plan and the details required to get there.
My superpower is illuminating possibilities, and activating the potential in others. I help people ask better questions, and take focused, intentional action. I will challenge, encourage and inspire anyone I collaborate with. I’m ferociously curious and empathetic, and can’t help but see what’s happening between the lines.
I’m passionate about bringing design thinking and strategy to everyday business owners. In 2014 I launched Digital Strategy School, an online mentorship program that teaches designers how to integrate strategy into their workflow so they can provide more value for their clients (while also increasing their own bottom line).
In 2015 I co-founded Oki Doki with my partner Ben, where we help take the overwhelm out of creating, launching and marketing online courses and programs. We also recently launched Doki (currently in closed Beta), a web application that handles the technical side of delivering online courses + mentorship programs.
I love writing, talking about, learning and teaching all things business, strategy, process and workflow, and believe that entrepreneurship is changing the face of the economy (for the better). I’ve been featured in BYOB Book, mentor for the Conquer Club, am featured as a SheBrand superstar, and am listed as one of 10 women you need to know in interface design.
I truly believe in collaboration over competition. Ask me anything; I’m an open book when it comes to sharing what I’ve learned!
The Credentials: Armed with my fancy Honours Bachelor of Design degree from the York/Sheridan Design Program in Toronto, I’ve got over a decade of working experience as an interactive designer and digital strategist (6 as a solo business owner). By the summer of 2016 I will have a Specialization in Design Thinking and Innovation from the University of Virginia Darden School Foundation.
When I’m not nerding out about business, you’ll find me climbing rocks, cooking, traveling, reading, and honing my craft. I’ve been vegetarian for 12+ years, and I have no idea why I went so long without a Vitamix. I love bright tights, coffee with cream, and eating all my vegetables.
Freelance RemoteConf, Feb 2016 // Think Big, Plan Small: Why Small Can be a strategic advantage
Starting Point Student Entrepreneurship Conference, Feb 2016
Think Big, Plan Small: Why Small Can be a strategic advantage
Co-creation: How to build products (and services) that create impact
Gather North, Nov 2015 // Designing an Intentionally Awesome Career